Day 1 -Technology and Marketing Classes by Craig Grant

Date and Time: 
Monday, December 16, 2019 - 9:00am to 5:00pm
NETAR Offices
Event Type: 


In addition to being the CEO of, the Real Estate Industry’s Online Home for Technology Education, it is because he has an amazing ability to present technology topics in such a fun & easy to follow way, the average REALTOR® can not only understand it, but go home & apply the knowledge & tools they need to succeed in today’s fast changing real estate marketplace.  

With over 150 speaking engagements around the country each year including some of the industry’s top events with sessions for NAR, many state associations, national franchises & more, it is easy to see why Craig is considered, the Real Estate Tech Guru.

Craig has a collection of very popular classes that deal with helping today’s REALTORS®   use all facets of technology, the Internet, websites, social media & more in their business & daily lives and would be a great addition to your educational calendar.


Craig Grant grew up loving all things technology and the Internet.  After graduating from the University of Florida he spent nearly a decade as the regional manager and corporate trainer of the New York Times Regional Media Group.  Craig then created The Real Estate Technology Institute (RETI) & EasyRealtySites, 2 companies whose focus is on creating partnerships with REALTOR® associations & companies and helping elevate their members through technology education, training & solutions.  

Craig is a certified GRI, CRS, E-Pro & RPR Instructor for all technology & marketing courses, a member of the GRI Task Force & former Chairman of the Florida REALTORS Education & Technology Committee.

In his spare time (that isn’t spent online) Craig is a sports fanatic who can be found participating in or watching sporting events with family & friends.



Craig Grant - Event Topic List

Working with Today’s Hyper-Connected Consumer (2 Hrs. CE)
With the ubiquity of the Internet, Social Media and mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometimes to the point of being over-prepared &/or overwhelmed), has very little patience or loyalty compared to the customers of the past.  In other words, they are the Hyper-Connected Consumer. In this session, we will explore what is causing these changes and more importantly provide you proven techniques on how to set yourself up for success and meet their expectations going forward.

Direct Learning Objectives / In this session, you will learn how to…..:

  1. Relate what are the major changes in today’s consumers’ behaviors and expectations compared to consumers of the past.
  2. Identify what factors are causing the changes in today’s consumers’ behaviors and expectations.
  3. Identify the best solutions to ensure you are meeting today’s consumers’ expectations and needs.

Run a Successful Website & Dominate the Search Engines (2 Hrs. CE)
Most REALTORS® have a website, but few actually generate business from it. In this session, you will learn all the keys to running a successful real estate website including what kind of content & tools it needs to have, current design trends, how to set it up for good usability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization (SEO) and more.

Direct Learning Objectives / In this session, you will learn how to…..:

  1. List the important elements (modern design trends, UI, stickiness, etc.) of a user-friendly real estate site
  2. Identify best methods to generate site traffic
  3. Identify key techniques and strategies to optimize your website for search engines

Market Like a Rockstar on a Roadies Budget (3 Hrs. CE)
Hands-On Workshop
(build marketing materials in Canva and Animoto) can be added (2-4 Hours)
Modern marketing has changed completely over the last few years.  Gone are mass-marketing approaches like print, yellow pages and direct mail, in are newer more cost-effective and targeted techniques including social, mobile, video, search engines, portals, and relationship-based marketing.  In this session, you will learn about these newer options so you can create a better marketing plan that will help you grow your business without blowing out your budget.  Plus, gain several easy to use resources and tools that will allow you to create your own marketing materials no matter what your level of tech or design skill is.

Direct Learning Objectives / In this session, you will learn how to…..:

  1. Identify the role & growth of the Internet & how it has changed the real estate consumers’ research process so that you can adjust your marketing activities accordingly.
  2. Identify which modern marketing technique best fits your marketing goals and strategy and then incorporate it into your marketing plan
  3. Identify which social media network best fits you and your marketing strategy best and relate how social media advertising can help you optimally reach that audience.