November 18, 2018

Why the digital age didn’t make Realtors® extinct


It’s common knowledge that as the technology revolution evolved many of yesteryear’s jobs were casualties. For instance: It wasn’t that many years ago when the local telephone office was a mainstay employer. Those jobs went the way of many bank tellers, cashiers and travel agents, just to name a few. There will be more in the future.

Aaron Taylor
2018 NETAR President

But there are also some exceptions. The number of Realtors® increased in the digital age. In fact, many Realtors® are flourishing with the ever-advancing march of technology.

Currently, there are over 1.3 million Realtors® in the U.S.  And the ranks at the Northeast Tennessee Association of Realtors® (NETAR) has increased to over 1,200. This begs the question: Why are Realtors® weathering the digital revolution with growing ranks as opposed to being replaced by a robot or apps?

David Reiss offered some explanations for a article. Reiss is a law professor and academic program director for the Center for Urban Business Entrepreneurship at Brooklyn Law School.

Reiss summed up his reasons with six simple points. They are:

  • Selling real estate is complicated.
  • Buying isn’t easy either.
  • Real estate is a Realtor’s® top priority.
  • Realtors® know the market, and the players, better than you.
  • They're objective.
  • The cost of partnering with a Realtor® is worth it.

 It's easy to understand why many Realtors® were early embracers of the potential for digital technologies and social media in their profession. They realize the internet was and would continue to change the way buyers and sellers search for properties and seek real estate information.

And while most agents have engaged the digital revolution to one degree or another some have taken it a step further with the e-PRO® certification. It's the only technology certification to be recognized, endorsed and conferred by the National Association of Realtors® (NAR).

Realtors® earn the certification by completing a regimen of advanced training on the use of the latest technology and social media to promote their clients' property or to find their buyers' next home.

During that training, they learn to employ the ways of e-office strategies, rich media, and social networking technological best practices in real estate transactions. They also adopt a standard of ethics with a commitment to use technology in a fair and responsible manner.

Embracing the best practices of technology is a key reason Realtors® won't be replaced with an app. Mr. Reiss told, agents' laser-focus on getting the deal done most efficiently while optimizing their client's financial position simply means Realtors® make their clients' lives easier. That's something no one can argue against in these hectic times.

And technology is a force multiplier for a Realtors'® knowledge of the local market and all the players.

The bottom line is Realtors® who have invested to earn and maintain an e-PRO® certification are local gate keepers to the best technology and social media practices for real estate transactions.

It's not hard to identify those who have earned the certification. They display it on the information to clients and a list of e-PRO® Realtors® can be found by using the search Web site at

You can find the full article on  Mr. Reiss' observations  at