Open to NETAR Members Only

In this class, you will learn how to convert an online lead from initial contact to a signed buyer rep. We will discuss scripts, appointment settings, buyer guides, and, if time permits, lead magnets.

Section 1: The Role of the Buyer Representation Agreement

• What is a BRA and why it is crucial?

• The benefits of signing a BRA for both buyer and agent

• When to introduce the BRA in the buyer’s journey

Section 2: Framework for Signing BRAs

• Step-by-step process to present the BRA

  • Initial consultation

  • Discussing buyer’s needs and expectations

  • Introducing the BRA as a tool for dedicated service

• Key components to include in the BRA

  • How long our BRA’s are signed for and what happens if they expire

Section 3: Scripting the Discussion

• Script examples:

• How to introduce the BRA conversation

• Explaining the benefits of exclusivity

• Reassuring script: Ensuring commitment to the buyer’s best interest

Section 4: Red Flags Before Signing a BRA (10 minutes)

• Identifying potential red flags with buyers

• How to address red flags

2024 YPN Chair Rachel Smith I know you are busy, but missing out on this class will cost you in the long run. I have been using the method this year and have had 34 closings this year and 5 under contract using Emma’s process/system. This is a one-hour time commitment to learn from one of the best

NETAR YPN Member- Free (If you have been in the business for under 3 years you are a part of the YPN! Come out to NETAR at 11:00 am to watch the class and have lunch!)

NETAR General Members- $10.00 You can sign up to watch this class via Zoom only

Instructor Emma Pace is the Co-Founder of SalesGenius & CMO At North Group Real Estate. She started her career at 25 without any clients or connections and built a 7 figure business by mastering the art of online lead generation and conversion. She is now a sought after speaker who is educating thousands of agents across North America.

NETAR’s COMMITMENT TO ANTITRUST COMPLIANCE

The Northeast Tennessee Association of REALTORS® is a not-for-profit trade association devoted to improving the business conditions of the real estate industry. NETAR meetings and events often include real estate professionals and other industry stakeholders who compete with each other or work for competing businesses. NETAR is committed to conducting all meetings and events in a professional, ethical, and lawful manner, including in adherence to all antitrust laws. To that end, the topics for this meeting will focus on advancing the interests of real estate professionals and consumers of real estate services, increasing competition, reducing risk for all parties involved in real estate transactions, and sharing insights on business best practices. The following discussion topics are always prohibited: agreements to fix prices, limit product or service offerings, allocate geographical territory or customers, and refuse to deal. Any discussion inconsistent with this policy will not be tolerated.