MARKET PULSE: Sellers Aim High, Market Pushes Back
Don Fenley
The Tri-Cities housing market is sending a message: buyers are gaining leverage, and sellers are adjusting their strategies. While initial asking prices are holding steady, the reality of getting to a deal paints a different picture.

Sellers cut their asking prices on 41% of homes that sold last month. That is up from 35.6% in May and 35.2% a year ago.
So far this year, asking prices have not retreated. The median held at $336,350 in June. It has stayed in a tight $334,900 to $338,900 band since the first of the year. The signal is clear. Sellers are anchoring high, and the market is answering with the red pen.
The give at the table, though, is shrinking. Concessions appeared in 60.4% of June sales, down from 66.6% in May and about level with 58.6% of a year ago. The average concession fell to $15,360. Once a home reaches a buyer, it sells for roughly 98.7% of its final asking price. So, the correction is happening on the front end, through price cuts, not at the closing table.
What fall may bring
Expect the pattern to hold into the fall. Inventory typically builds after summer, and buyer traffic cools as mortgage rates stay elevated. Sellers who keep listing high should plan on an early cut. The reduction share is likely to stay near or above 40% through the slower months, while asking prices hold firm rather than fall. That keeps the pressure on list-price accuracy, not on headline prices.
What it means
For buyers, a price cut is not a discount on value. It is a seller meeting the market. Wait for the cut, then negotiate modestly, because the room past the reduced price is thin.
For sellers, the lesson is that the right price sells. A sharp list price draws offers. An aspirational one draws a markdown and lost time.
NETAR is the voice for real estate in Northeast Tennessee. It is the largest trade association in the Northeast Tennessee, Southwest Virginia region, representing over 1,800+ members and 100+ business partners involved in all aspects of the residential and commercial real estate industries. Weekly market reports and information for both consumers and members are available on the NETAR website at https://netar.us