Local New Listings Trend Up, But Not Where Many Buyers Are Looking 

Wayne Porter 

There’s one number almost everyone in the housing market is thinking about: 6%. 

WAYNE PORTER
NETAR President

That’s the mortgage rate sweet spot. It’s the level where things could really shift. According to the National Association of Realtors® (NAR), a drop in the 30-year fixed rate to 6% would make the median-priced home affordable for 5.5 million more households across the U.S., including 1.6 million renters. If that many people gained buying power, it could translate into 550,000 new home purchases over the next year to 18 months. 

For the Tri-Cities, that math adds up to about 920 additional home sales – 381 in the Johnson City metro area and 539 in Kingsport-Bristol. And that’s a conservative estimate. NAR’s analysis is based on metro areas, and since the Census Bureau doesn’t include Greene or Johnson counties in its official metro area stats, the true local market impact could be even higher. 

Of course, we’re not at 6%. As of June 24, the average 30-year mortgage rate was holding at 6.74%, and it has been mostly flat over recent weeks. 

New listings jumped 11.9% in June, a sign that sellers see opportunity even if buyers are still feeling the pinch of higher rates. 

Seasonal trends and the fact that some markets have reached the inventory benchmark for a more balanced market in some price bands is fueling the increase. But we’re still squarely in seller’s market territory across the region. And as the inventory builds, the dynamics between what’s available and what buyers actually want are becoming more pronounced. 

Let’s break it down: 

Move-Up Market ($300K–$499K): 

This price tier is still hot, with 366 new listings in June. That 12.6% more than a year ago. This is where many pandemic-era homeowners are cashing in and moving up. It’s also the focal point for much of today’s new construction. 

Luxury Market ($500K+): 

The high end is booming. Luxury listings shot up 25.6% year-over-year. While still a relatively small slice of the market, this segment is growing fast as builders and sellers respond to changing buyer expectations. 

Affordable Market ($180K–$299K): 

Inventory here rose by 10.6%, but that’s still not enough. With just 356 listings region-wide, there were only 34 more homes available in this price range than at the same time last year. That’s a tight squeeze for first-time buyers and budget-conscious households. 

What to Watch in the Second Half of 2025 

As we head into the back half of the year, three themes are emerging: 

  1. Inventory Gains Are Uneven: 
  2. The bulk of new listings are in the mid to high price tiers. Affordable options remain scarce and competitive. 
  3. Affordability is Still the Biggest Hurdle: 
  4. Supply is improving, but not quickly enough to close the affordability gap for many buyers. 
  5. Pricing Expectations Are Resetting: 
  6. The $300K mark is increasingly seen as the new “middle market.” Homes for that level are the norm. 

While a drop to 6% could ignite a wave of buying, today’s market is still in flux. Sellers are still eyeing price gains made last year while many buyers waiting for that “magic number” to make a comeback. 

Until then, we’re watching a market in transition. 

NETAR is the voice for real estate in Northeast Tennessee. It is the largest trade association in the Northeast Tennessee, Southwest Virginia region, representing over 1,800+ members and 100+ business partners involved in all aspects of the residential and commercial real estate industries. Weekly market reports and information for both consumers and members are available on the NETAR website at https://netar.us